Horse & Country announces new original series with Megan Elphick: Megan’s Ride to Win

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[London, UK – 14.01.2026] — Horse & Country (H&C) is delighted to announce a brand-new original series, Megan’s Ride to Win, set to air over the coming months. This series follows much-loved equestrian content creator, Megan Elphick, on her journey to the British Eventing LeMieux BE90 & BE100 Championships, held at Badminton Horse Trials in May 2026. 

Launching exclusively on H&C+, the series will chart Megan’s campaign with her horses Jam (Jamelia) and Marge (Glencroft Magic Moments), as she sets her sights firmly on the podium and looks to unlock those elusive marginal gains that can make all the difference in grassroots eventing. With one new episode released monthly from 20th January onwards, viewers will be given unprecedented access to the highs, lows and learning curves of preparing for one of the most iconic grassroots events in the British eventing calendar.

In ‘Megan’s Ride to Win’, Megan enlists the guidance of five-star event rider Kitty King, who joins the series as mentor. Together, they will analyse performance, refine training, and focus on the fine details that separate a good result from a great one – from riding and mindset to preparation, consistency and confidence.

Jonathan Rippon, Director of Content at Horse & Country and commissioning editor for the series, said:
“‘Megan’s Ride to Win’ is exactly the kind of story our audience connects with. It combines genuine grassroots ambition with elite expertise, and it’s refreshingly honest about the work, focus and marginal gains required to chase performance goals. Megan brings huge authenticity to the screen, and pairing her with Kitty King allows us to explore that crossover between everyday riding and five-star insight in a really compelling way.”

The series is proudly title sponsored by The Pure Feed Company, Megan’s longest-running sponsor, who have supported her throughout her career and continue to play a pivotal role in the journey documented on screen.

Elise Kings, Head of Commercial and Nutrition for The Pure Feed Company, added:
“We’re incredibly proud to continue our support of Megan in ‘Megan’s Ride to Win’. Having worked with Meg for many years, this series perfectly reflects her dedication, attention to detail and commitment to doing the best for her horses. Following her journey to ‘Badminton Grassroots’ aligns brilliantly with our ethos, and we’re excited for viewers to see the role that nutrition, preparation and consistency play along the way.” 

Champion, leaders in safety wear and another brand in Megan’s support team roster, join the series as supporting sponsors.

Speaking about the series, Megan Elphick said:
“‘Badminton Grassroots’ has always been a huge goal of mine, and this series feels like a really honest reflection of what it takes to chase those ambitions. Working with Kitty has been incredible so far, and having Horse & Country and my long-term sponsors involved means we can share the full picture; the learning curves, the pressure, and those small changes that can make a world of difference when it comes to equestrian performance. I can’t wait for viewers to come along for the ride!” 

The five-part series, produced by Harkaway Media on behalf of Horse & Country, will consist of five 30-minute episodes, offering viewers an in-depth, authentic look at grassroots ambition at the very highest level. Harkaway Media is led by Lizzie Greenwood-Hughes, known for her work with the BBC and across a plethora of equestrian programming; including all six series of Horse & Country’s ‘All Star Academy’, poignant documentary ‘Mollie Summerland: Mental Health Awareness’ and her very own ‘Ride to Windsor’.

Megan Elphick is a familiar face to Horse & Country audiences, having appeared across a wide range of H&C programming in both presenter and cast roles. Her previous credits include ‘Swipe Up, Kick On’, ‘Meg, Simon and Kate’s Safari Adventure’, ‘Megan’s Talland Takeover’, ‘Megan Elphick: Step Into Showing’, and ‘Blackfort Equestrian All Star Academy’ – reflecting her versatility across entertainment-led formats, training content and competitive series.

Megan is also no stranger to ‘Badminton Grassroots’, having already enjoyed notable success at the event in previous years. Her achievements to date include:

  • 2022 BE90 Championship – 3rd place riding Jamelia, marking a significant step forward from her first attempt in 2019 (which included a spectacular dismount!) and cementing her reputation as a consistent grassroots performer.
  • 2023 BE90 Championship – 4th place riding Commons Delight, 7th place riding Jamelia.
  • 2024 BE100 Championship – Competed with Jamelia and logged 6th place, delivering a standout dressage test score of 29.5.

As anticipation builds towards the event in 2026, Megan’s Ride to Win promises an honest, insightful and highly relatable look at grassroots ambition, combining elite expertise with real-world riding goals.

Can marginal gains really add up to a winning result? Tune in to H&C+ to find out!

ENDS

Series information

  • Title: Megan’s Ride to Win
  • Episodes: 5 x 30’
  • Platform: H&C+
  • Release schedule: First episode available on H&C+ platforms from 20 January 2026, subsequent episodes released monthly. 
  • Produced by: Harkaway Media for Horse & Country
  • Title sponsor: The Pure Feed Company
  • Supporting sponsor: Champion

 

Where to watch

Megan’s Ride to Win will be available exclusively on Horse & Country’s subscription service, H&C+ – offering unlimited access to live sport, original series, training content and on-demand programming. H&C+ is available via web, mobile, tablet and connected TV devices.

About ‘Badminton Grassroots’

The British Eventing LeMieux BE90 & BE100 Championships aka ‘Badminton Grassroots’ is one of the most prestigious championships in the British eventing calendar for amateur riders. Competitors compete at BE90 (90cm) and BE100 (100cm) levels – classes that, while grassroots in name, are widely regarded as technically demanding and highly competitive.

 

Held at the world-renowned Badminton Estate in Gloucestershire, the Championships offer riders a rare opportunity to compete on the iconic Badminton turf, sharing the venue with the sport’s elite as five-star event riders begin their preparations for the Defender Badminton Horse Trials. For many grassroots riders, qualification and selection for Badminton represents the pinnacle of amateur eventing, combining sporting ambition with the unique atmosphere of one of equestrian sport’s most historic venues.

About Horse & Country

Horse & Country (H&C) is the leading international equestrian sports network, offering live coverage, highlights, and exclusive original programming from the world of equestrian sport. Its streaming service, H&C+, is available to subscribers worldwide via web, mobile, and connected TV platforms. Annual membership of H&C+ costs just £84.99, with the option of a monthly recurring subscription at £14.99. Learn more at www.horseandcountry.tv.

About The Pure Feed Company

Pure Feed is an equine nutrition company creating complete, natural feeds designed to work with the horse’s digestive system, not against it. Every recipe is built around the way horses are naturally meant to eat – fibre-first, forage-based and carefully balanced to support long-term wellbeing and performance.

 

The Pure Feed complete range combines multiple fibre sources to support digestion and deliver slow-release energy, helping horses maintain steady condition and temperament. Each feed includes a built-in balancer, providing essential vitamins, minerals, amino acids, pre- and probiotics without the need for additional supplements. Made with high-quality, thoughtfully sourced ingredients and no unnecessary fillers, the range supports optimal wellbeing and performance.

 

Pure Feed is committed to transparency, education, and quality nutrition for every horse. Learn more at purefeed.com

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