Welcome to H&C, Where Equestrian Fans and Brands Come Together

H&C Media Pack

Reach the world’s most passionate equestrian audience with Horse & Country, the leading sport and entertainment network. With over 500 days of live sport, original series, and new 2026 formats, we connect brands to fans who live and breathe the equestrian lifestyle.

Let’s build your growth strategy for 2026 and beyond.

Sophie Conway - Sales Director - [email protected]

Mel Newman - Head of Brand Partnerships - [email protected]

Katie Allen-Clarke - Marketing Director - [email protected]

Live Sport

In 2025, H&C+ will stream over 500 days of equestrian competition, from grassroots to five-star. Brands can connect with this highly engaged audience through pre-rolls, in-stream ads, screenwipes, and branded titles.

Branded Content

We work with partners to create compelling, rider-led content that brings brand stories to life. From masterclasses to yard tours, our productions deliver authentic engagement and visibility across all platforms.

Flagship Series

Now in its sixth season, All Star Academy has become the must-watch equestrian reality series, attracting a growing roster of brand partners who benefit from unique integration opportunities.

New for 2026

We’re expanding into fresh formats that go beyond competition:

Celebrating the grassroots community
Tackroom Confessions – candid conversations with riders
Educational series to support equestrians of all levels
Features on the state of the economy and financial advice for horse owners

Each offers dynamic sponsorship opportunities to connect with audiences in new ways.

Global Reach

Alongside H&C+, our linear TV channel reaches major equestrian markets including Benelux, the Nordics, and Australasia — extending your brand’s impact worldwide.

Let’s build a partnership that grows your business in 2026 and beyond.