British Dressage and Horse & Country launch new partnership with extensive coverage of The NAF Five Star Winter Dressage Championships

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London – April 3rd, 2024 – British Dressage (BD), the National Governing Body for the sport of dressage in Great Britain, and leading international equestrian sports network Horse & Country (H&C), today announced the details of their extended and wide-ranging partnership. This builds on the productive relationship they have had over the last decade and will see the introduction of a range of innovations including enhanced coverage from major BD events starting with the forthcoming NAF Five Star Winter Dressage Championships. The partnership will also see the two parties co-operating across key areas such as marketing, member benefits and ticket sales.

The Winter Championships take place from 10th – 14th April at their new home at Addington Equestrian. The event runs in tandem with The Petplan Winter Area Festival Championships and H&C will be covering the action from all three arenas, with expert commentary on major classes from respected international rider and trainer Judy Harvey. 

In addition to the live streamed sport, dressage fans can enjoy social media coverage from Joanna Thurman-Baker and Evelina Shrieve, presenters of the popular dressage podcast, “That’s Lame”. Joanna and Evie will have ‘access all areas’ at Addington, getting stories and insights from the competitors, organisers, and movers and shakers of the dressage world.    

After the Winter Championships there’s plenty more for dressage fans to look forward to over the summer months with live coverage on H&C of all the following BD events:

  • BD Premier League – Addington (26th – 28th April)
  • I.C.E. Horseboxes All England Dressage Festival (7th – 12 May)
  • BD Premier League – Somerford Park (24th – 26th May)
  • Wellington International Festival of Dressage (4th – 9th June)
  • BD Premier League – Vale View Equestrian (20th – 23rd June)
  • NAF Five Star Hartpury International Festival of Dressage (2nd – 7th July)
  • BD Summer Area Festival – Vale View Equestrian (19th – 21st July)
  • BD Summer Regional – Bury Farm (23rd – 25th July)
  • BD Summer Regional – Hartpury College (30th July – 1st August)
  • BD Summer Area Festival – Myerscough (31st July – 4th August)

Further events will be announced shortly, including details of the coverage of the LeMieux National Dressage Championships at Somerford in September. 

On behalf of H&C, CEO Heather Killen commented, “Our relationship with BD has gone from strength to strength and we’re delighted to take it to the next level with this extended partnership. We’re looking forward to working together to promote and elevate British Dressage, both here in the UK and to our audience around the world.”

For BD, CEO Jason Brautigam commented, “It’s obviously a big year for British Dressage, on both the domestic and international stage, as we continue the countdown to Paris 2024. With more riders than ever competing with BD, H&C provide us with the perfect platform to bring our sport to an even wider audience in what promises to be a very exciting summer ahead.”

To watch all H&C’s live coverage of BD events, make sure you are signed up to H&C’s streaming service, H&C+.  Annual membership is only £74.99 as a one-off payment and there’s a 15% discount to just £63.64 for BD members. There’s also an option to pay in 12 monthly instalments of £7.99. And non-members who wish to watch can choose H&C’s Freestyle option and buy a pass for any event for just £17.99.

H&C+ members and Freestyle pass holders can also watch all the action on-demand straight after the event. Full details on how to join or purchase your H&C+ Freestyle pass can be found at www.horseandcountry.tv

 

ENDS

 

Media Contact H&C:

Richard Burdett [email protected] +44 (0) 7768 511702

 

About Horse & Country Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.